How Web Accessibility fixes helped a company in doubling their online traffic
How Web Accessibility fixes helped a company in doubling their online traffic

How Web Accessibility fixes helped a Company in doubling their online traffic

Accessible Minds takes pride in its commitment to creating inclusive digital experiences. In this case study, we highlight how our web accessibility fixes led to a significant boost in online traffic for one of our clients. By implementing accessible design principles and addressing usability barriers; we helped our client achieve remarkable results.

About the Client:

Our client is an e-commerce company specializing in fashion accessories. With a growing online presence, they sought to improve the accessibility of their website to cater to a wider audience and enhance user experience. They recognized the importance of inclusivity and approached Accessible Minds for assistance.

Challenges:

Before engaging Accessible Minds, they faced various challenges that hindered their online growth:

  1. Inaccessible Design: The website had usability barriers, making it difficult for users with disabilities to navigate and engage with the content effectively.
  2. Limited Reach: By not catering to users with disabilities, our client missed out on a significant portion of the population who could potentially become their customers.
  3. Compliance Concerns: The client was concerned about the website’s compliance with accessibility standards, fearing potential legal repercussions and reputational damage.

Solutions:

Accessible Minds employed a systematic approach to address the challenges and unlock the client’s online potential:

  1. Accessibility Audit: Our team conducted a comprehensive accessibility audit, identifying areas of non-compliance and usability issues that needed improvement.
  2. Design Enhancements: We collaborated with their design team to implement accessible design principles, ensuring the website followed best practices for user experience.
  3. Assistive Technology Compatibility: We ensured compatibility with assistive technologies like screen readers, alternative text for images and keyboard navigation for users with visual impairments or motor disabilities.
  4. Content Optimization: We worked closely with their content team to optimize their website content, making it more accessible and inclusive for all users.
  5. Training and Education: We provided training sessions to the client’s development and content teams, equipping them with knowledge on accessibility best practices and guidelines for future updates.

Results:

The efforts made by Accessible Minds resulted in outstanding outcomes for our client:

  1. Doubled Online Traffic: With an accessible and user-friendly website, they experienced a doubling in their online traffic within six months of implementing the accessibility fixes.
  2. Improved Conversion Rates: The enhanced user experience resulted in increased engagement, leading to higher conversion rates and improved business performance.
  3. Positive User Feedback: Users appreciated the improved accessibility features, demonstrating our client’s commitment to inclusivity and resonating positively with their target audience.
  4. Compliance and Legal Protection: The website achieved compliance with accessibility standards, mitigating the risk of legal issues and reinforcing the company’s reputation as an inclusive and responsible brand.

By partnering with Accessible Minds, our client transformed their website into an inclusive platform that catered to a broader audience. Through comprehensive accessibility fixes, they doubled their online traffic, improved conversion rates, and achieved compliance with accessibility standards.

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